Walgreens Committed to Hispanics With Carmen?s Cupones Direct Mail Program
Aliso Viejo, CA (ContentDesk) July 2, 2004 -- Carmen's Cupones y Consejos? (Carmen's Coupons, Tips and Advice), the largest Hispanic co-op direct mail program in the United States, has just announced that Walgreens wants another dose of its Hispanic co-op. Walgreens is the nation's leading drugstore chain with 500 stores opening each year.
After successful tests this past year, Walgreens decided to commit to the Carmen's program.
They will reach 2.5 million households in their next mailing to be delivered in late August and early September.
Carmen's Cupones is a segmented co-op direct mail program addressed to highly acculturated Hispanic females, the decision maker in the Hispanic household, and reaches 2.5 million Hispanic homes each quarter in 7 states and in the top 12 US Hispanic markets.
It arrives in an attractive 6"x9" flat oversized envelope with advertisements in both English and Spanish, although bilingual ads are recommended. The typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general US population, so there is no mailbox "clutter".
According to two surveys by Dimension/Draft and Data Research Group, 66% of Hispanics say they always read and respond to their advertising mail, and 39% say they want to receive more. In addition, Hispanic consumers tend to be price conscious and 46% say they "always" or "sometimes" use coupons, particularly those with high acculturation, 75% of which reported using coupons compared to 56% of overall consumers in the US (NCH Marketing Services' Hispanic Coupon Survey, 2002).
When you combine all of these factors, it's no wonder why more top marketers are including direct mail in their Hispanic marketing programs and Carmen's Cupones is the best source to provide them with positive ROI."We've noticed a growing interest in the program during the past year.
Companies such as Walgreens, AOL, MoneyGram, Bissell, Knorr, Scholastic/Disney, E. Burnham Cosmetics, Danone Water, Staples and many others are participating in Carmen's, and we continue to get new inquiries everyday," says Shayne Walters, Founder and President.
He added, "Our next mailing is August 23rd for Hispanic Heritage Month/Back-to-School, and there's still time to participate.
We can deliver to nationwide consumers for three and a half cents per home.
When you consider the impact that the Hispanic buying power can have on a business' bottom line, it's a relatively small investment."
Mr.
Walters continues, "Walgreens agrees that the Hispanic household represents a great opportunity for their business. They are committed to the program and are looking forward to some outstanding results." Additionally, V.P. of Sales at E. Burnham Cosmetics indicates "since our initial test of Carmen's in 2002, we have seen significant results and are moving forward to expand our business relationship.
Carmen's helps us reach this growing population segment effectively."Carmen's offers category exclusivity on a first come, first served basis and the right of first refusal to an advertiser in a category that has appeared in a previous mailing.
Advertisers supply preprinted material or product samples to Carmen's size specifications. For more information on the Carmen's Cupones y Consejos? co-op direct mail program, please contact Shayne Walters at: 949.768.3390 or e-mail protected from spam bots..
Forever Mineral Cosmetics and All Natural Handcrafted Skin Care Goes Nationwide...Looking for Consultants to Sell the Latest Mineral Makeup Hit...
Lana Brull, owner of Forever Mineral Cosmetics announced today that she is taking her company nationwide. She started her company along side her daughter, Melanie Santiago a makeup artist for 6 years in January 2004. Lana said both her and her daughter had been using a leading mineral makeup when she spotted a new line at a tradeshow. She was so impressed with the makeup that she contacted the private label manufacturer and started selling it.
She purchases the makeup in bulk, packages and put her company label on it.
The makeup is a pure and healthy skin loving compliment for any woman's complexion. It is enriched with Vitamins A, D and E, and is Lavender based,the great thing about that is Lavender will not support bacteria and has anti-inflammatory properties.
So that makes Forever Minerals a great makeup for all skin tones and types. Lana then contacted a woman she had been referred to, that had been developing and producing all natural skin care out of...
Cosmetics > Forever Mineral Cosmetics and All Natural Handcrafted Skin Care Goes Nationwide...Looking for Consultants to Sell the Latest Mineral Makeup Hit...
Surprising Clues He's Cheating on You
So you think that your man is cheating on you but you don't want to make the mistake of accusing him if you are wrong? Here are some clues that he might be sneaking around:1) He doesn't want you to see his cell phone or pager. 2) He has several calls, especially at night, that he has to leave the room to take.3) He forgets to put on his wedding band, claims that it doesn't fit him or professes to have lost it.4)He accidently comes home with part of his clothing inside out.5) There is lipstick or perfume clinging to his clothing and he doesn't work in a cosmetics' factory.6) He mixes up his stories. One minute he was working late and the next he was out to dinner with a client.7) He doesn't meet your eyes when he tells you where he's been.8) He gets defensive when you ask questions.9) He suddenly is more generous with gifts, flowers etc...These are just a few possible signs of a possible cheat..
Caterina Christakos is a published author and dating coach. To learn how to seduce your... Surprising Clues He's Cheating on You
Cosmetics > Surprising Clues He's Cheating on You
Formaldehyde In Your Home
Formaldehyde is a colorless gas compound (HCHO) that is known as a carcinogen, meaning that it causes cancer. It is an allergen that can also irritate your eyes, mucous membranes (eyes, nose and throat) and the upper respiratory system. It can also cause headaches, rashes, hives (blistery, white, and itchy), dizziness, nausea, and chronic fatigue. Some other symptoms include: heart palpitations, ear infections, trouble sleeping, memory loss, trouble focusing, depression, weakness, migraines, abdominal pain, aching joints and muscles, and difficulty breathing. Many doctors may misdiagnose this as a form of stress/anxiety/depression.
However, you can understand why this is possible when you understand that formaldehyde is used in many products, including manufacturing fertilizers, dyes, embalming fluid, preservative and disinfectant. Of course, antihistamines aren't going to work for you here, even though your sense of smell may become overly sensitive. Nevertheless, 1 in 5 people...
Formaldehyde In Your Home
Cosmetics > Formaldehyde In Your Home
Beauty from beneath the Alps
(ContentDesk) March 21, 2004--For hundreds of years the ingredients for M of the face matured hundreds of meters beneath the European Alps, guaranteeing the purity of this unique cosmetic mud-product. M of the face discovered the healing effects of the mineral salt and clay mixtures, which are a byproduct of a still active salt-mine.The mixture is of such a high quality that it is today's best kept secret of the beauty industry. "I love this mud-mask. It certainly has a better quality than masks I used to work with. Usually mud tends to dry the skin.
M of the face does not. It makes the skin real soft. That must be the minerals", says Jennifer Burm-Lobata, founder of Skin Concepts in Westminster, Colorado.All of the active ingredients of the M of the face come directly out of the mine, protected from any environmental pollutants by hundreds and hundreds of meters of mountains, earth, and stone. M of the face is naturally pure and does not contain any additives. The high quality...
Beauty from beneath the Alps
Cosmetics > Beauty from beneath the Alps